Lorrie Anderson

Director of Marketing

Lorrie Anderson joined Kirby Bates Associates in 2017 as Director of Business Development. In early 2019, her role evolved to focus exclusively on Marketing. 

A knowledgeable sales and marketing healthcare industry professional, Lorrie has broad experience in business development, sales management, new product launches, and start-up business leadership. She began her career in the pharmaceutical sales industry with Lederle Laboratories and Wyeth in 1993. Lorrie distinguished herself as a reputable leader and effective sales professional with her ability to build trust and promote strong, long-lasting customer relationships by partnering with them and understanding their needs. Lorrie has worked with personnel from a wide variety of healthcare organizations including community hospitals, academic medical centers, independent physician practices, and managed care organizations. 

Lorrie’s start-up experience began in 2007 as Director of Business Development with Vestagen Protective Technologies, delivering advanced performance textile technologies to the medical market, focused on reducing hospital acquired infections. She then served as Director of Marketing for Agile Health, a start-up digital patient engagement organization offering a suite of trusted behavioral change programs using interactive text messaging.  

During her tenure at Kirby Bates, Lorrie’s role expanded significantly as she was tapped to lead marketing for several additional Jackson Healthcare companies, including Tyler & Company, Healthcare Workforce Logistics, and Sullivan Healthcare Consultants. 

Lorrie earned a BA in Political Science with French and History minors from the University of Alabama where she lettered in Waterskiing and served in the legislative and executive branches of Student Government. Lorrie is an avid runner, loves to travel, and is passionate about donating blood. She and her family live in Central Florida. 

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