Applying 5 Principles of Persuasion to Improve Physician-Patient Engagement

Have you ever thought about how much healthier your patients would be if they just followed their caregivers’  instructions? It’s a frustration that virtually all caregivers feel because the consequences of patients’ non-compliance are very real in terms of morbidity and mortality, not to mention costs.  Within the last decade, patients have become active participants  [continue reading…]